Who We Are
As a privately owned boutique firm and fiduciary,
we act on your behalf and only want the best possible outcome for you.
Creative - Talented - Certified Financial Planner™ CFP®
We love what we do and you will love it too, that's a promise.
Whether you are dealing with major life changes, planning for retirement, or simply deciding where to invest and save your money, Sutherland Financial Group can help you navigate all aspects of your finances.
Sutherland Financial Group

What we do


We take the uncertainty out of the financial planning process, to offer an array of products, and to provide excellent service to our clients.

How we see things


We provide a complete and holistic approach to meeting your financial and life planning needs.

What we use


We use Annuities, Investment/Wealth Planning, Life Insurance, Financial Planning, Retirement Plans, Money Management.
Certified Financial Planner™ CFP®
Although many professionals call themselves "financial planners," only Certified Financial Planner™ professionals have completed extensive training and are held to the highest ethical and educational standards.
CFP® professionals understand the complexities of the changing financial climate and will make financial planning recommendations in your best interest. No matter where you are in life, you’ll find confidence in working with a CFP® professional to evaluate your finances and develop a comprehensive plan for your financial future.
Rich Martin

Rich Martin

Rich Martin

CFP® - Financial Advisor - US Army Veteran

Check the background of this investment professional on
FINRA's BrokerCheck

Rich will help you and your business bridge the divide between protecting your assets now, and planning for your future financial needs. Rich is well equipped to provide a complete and comprehensive approach to your individual and business insurance and financial planning requirements.

Rich completed his B.S. in at the University of Tampa in 1992, followed by an M.B.A. from the Keller Graduate School of Management (DeVry University) in 2003. In November 2011, Rich successfully passed the CFP® exam and became a CERTIFIED FINANCIAL PLANNER™ professional. Insurance licenses include 2-20, 2-15, and Investment registrations include Series 6, 7 and 66.

Rich served with distinction in the U.S. Army, both as an enlisted Member (Helicopter Mechanic), and as an Officer in the Signal Corps, serving two tours in the Balkans, and overseas assignments in Germany. It was during this experience that Rich gained his leadership skills and continued to instill the self-discipline and commitment to learning and public service that has been the foundation of his approach to business.

Rich believes strongly in the importance of developing long-term relationships with his customers. Rich prides himself on his ability to communicate complex insurance and financial planning concepts. His goal is to take the mystery and fear out of the financial planning process. Let Rich be your trusted advisor who is constantly working hard to offer the best products, the best service and a commitment to customer satisfaction.


Education/ Certifications

  • BS Business, University of Tampa
  • MBA Keller Graduate School
  • FINRA Licenses: Series 6, Series 7, Series 66
  • Insurance- 2-20, 2-15 licensed
  • CFP®- Certified Financial Planner Board of Standards, Inc.
  • Florida Life, Health & Variable Annuities License 2-15
  • Florida General Lines Property and Casualty 2-20

Personal Interests

  • Fishing
  • Soccer
  • Cycling
  • Football
Armand Atkinson

Armand Atkinson

Armand Atkinson

CFP® - Financial Advisor

Check the background of this investment professional on
FINRA's BrokerCheck

Armand has more than nine years of professional investment management experience. He holds a Master’s of Science Degree in Personal Financial Planning. He also holds the CIMA designation through the Wharton School at the University of Pennsylvania and the CFP® designation among other industry recognized designations.

Armand applies investment and wealth planning strategies to provide comprehensive solutions for business owners, families, and individuals. He believes in a systematic approach to money management and the importance of having a detailed process that is based on a foundation of intellectual rigor and discipline.

Armand serves as a 403(b)/457 advisor for Pinellas County Schools, Manatee County Schools, St. Petersburg College and the State College of Florida. Armand is licensed to conduct business in CT, FL, GA, LA, MD, OH, SC and TN. He currently resides in St. Petersburg, Florida where he enjoys networking and community involvement.


Education / Certifications

  • BA in Economics & MS in Personal Financial Planning
  • CFP® - Certified Financial Planner Board of Standards, Inc.
  • CIMA® - designation from the Investment Management Consultants Association at the University of Pennsylvania
  • MPAS®, AWMA®, CRPC® & CMFC® - designations from the College for Financial Planning
  • Graduate of Dave Ramsey’s Financial Peace University
  • FINRA Licenses: Series 7, Series 66
  • Florida Life, Health & Variable Annuities Licenses  Personal Interests
  • Soccer, Cycling, & Traveling

Personal Interests

  • Soccer
  • Cycling
  • Traveling
Come Meet Us, Building Your Future Together
Our goal is to provide you with sound advice and a comprehensive plan that can help you manage your wealth and achieve your financial goals.

We've helped so many people just like you! What are you waiting for?

Call us at 727-600-8022
Note: Sutherland Financial Group regularly holds free educational seminars and classes.
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